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We’re Sweet Girls: the all-women collective transforming St. Pete’s music scene

two people at a DJ booth during a concert
Fesssi K and Rebecca at DJ-ing together at a We're Sweet Girls event

Zoe Robinson, known to many as Fesssi K, has been sparking St. Petersburg’s music scene since 2019. As a musician and producer, Zoe, along with a close-knit group of friends, wanted to create a space that felt fresh, inclusive, and community-driven. After spending time in local venues like Pastahouse and the American Legion, where house shows thrived, one thought kept resonating with her: “We need more diversity—and more women.”

This idea inspired them to create We’re Sweet Girls, a collective focused not just on music, but on building connections and celebrating diverse art forms. “We started talking to friends, asking if they wanted to join a collective that would put on shows, make mixtapes, and even create zines,” Zoe shared. Their goal was both simple and ambitious: to build a safe, welcoming community and bring the experiences they wanted to see to life.

We’re Sweet Girls Zine table |Photo by Kaylen Ross

From House Shows to St. Pete Staples 

What began as an idea among friends soon blossomed. With a core of women musicians and creatives—including DJs Becca and Delaney, and members of the band Spoiled Rat like Soleil, Valentina, Cassidy, Megan, and Summer—We’re Sweet Girls started hosting events that infused St. Pete with vibrant energy and a sense of belonging. By 2022, their monthly DJ events at The Bends had become a staple. These gatherings offer more than just music; they’re a place where “girls to the front” is a promise kept.

“We wanted to create a space where people can experience music differently—somewhere safe, inclusive, and fun,” Zoe emphasized. The collective’s events focus on thoughtful curation, from the music and vibe to the community they invite. “My favorite part is seeing people really vibing, dancing, and feeling comfortable,” Zoe said. “It’s not about ego; it’s about creating something rewarding for everyone.”

Curating nights with purpose 

Each event reflects the collective’s dedication to intentionality and care. Beyond the music, attendees can grab a piece of the We’re Sweet Girls experience through mixtapes, zines, and exclusive merch. These keepsakes, along with digital mixtapes on BandCamp and streaming on Spotify/Apple music, ensure the collective’s creativity lives on long after the night ends.

Girls enjoying themselves at the ‘Ghouls to the front’ Halloween event| Photo by Kaylen Ross
Made possible by Foundation for a Healthy St. Pete

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