Craft popcorn on wheels is coming soon to St. Pete. Urban Popcorn is bringing culinary-inspired popcorn and fresh lemonade with a soon-to-open location in the St. Pete Pier Marketplace and a kernel-filled food truck that will be hitting the streets of St. Pete this spring.
The new concept promises to “explore popcorn as a gastronomic canvas for all flavor varieties,” creating a crazy amount of classic as well as never-before-seen rotating popcorn flavors. Highlights of some future flavors include: smoky Mexican street corn, hickory smoked cheddar, smoked maple bacon, sea salt caramel, salt & pepper duck fat truffle, vegan creations like vegan cheese and even a vegan maple bacon flavor.
And those smoky flavors are going to be the real deal: actually smoked on site in the food truck in a fashion that owner Lenore Holz said is not dissimilar from the way many craft bars make smoked cocktails.
As for the drinks, Holz says the craft lemonades and iced teas will be made with all fresh ingredients, with options such as strawberry basil lemonade, watermelon mint lemonade and blueberry basil hibiscus iced tea. Urban Popcorn will take steps to make the drinks low or no sugar. The lemonades will only be available on the truck, while the location at The Pier will have pre-packaged popcorn and candy only.
The Urban Popcorn truck will rotate throughout town at various bars, gathering places and events. The truck will also be available for catering and parties and is currently looking for two employees. The St. Pete Pier Marketplace location will open on March 4th, and the truck is aiming for a spring opening, as well.
Urban Popcorn returning to its roots
Owner Lenore Holz is originally from Tampa Bay, and after spending 15 years in New York City, she moved back home to St. Pete. She’s been a mobile food entrepreneur since 2013, and it was in NYC that she first began selling her fresh-made lemonades and developed her passion for providing people with delicious food and drink. Holz takes inspiration from culinary trends she discovers in her travels in the U.S. and abroad.
Stay tuned to I Love the Burg for more updates on how to find Urban Popcorn, and follow the business on facebook. On its website, the rolling popcorn and lemonade purveyor explains its mission to be local and high quality.
“Urban Popcorn’s out to UP the game. Quite simply, we’re obsessed with quality. We’ve been disappointed too many times by sub-standard popcorn and lemonade. We’re not taking the cheap and easy route, nah. Life’s too short for stale snacks and Countrytime. We’re refining these traditional classics and dropping a few dope remixes. Who wants an upgrade?
“We make everything by hand in small batches using only high-quality ingredients. We source from small, women and minority-owned businesses, and we’re sustainable, organic and local whenever possible.”