HGTV’s Rock the Block put the spotlight on Treasure Island. The show’s updated ratings are in, and the it delivered the network’s highest-rated series to-date in 2024, with the seven-episode season attracting 13.6 million total viewers, according to a press release.

Additionally, in its Monday timeslot, the series ranked as the “#2 non-news/sports cable program among Upscale Women 25-54 and a top 5 non-news/sports cable program among Women 25-54 and Upscale Adults 25-54,” according to the network.

“Helping bring a production of this stature to our destination is a highlight of my career,” said Lisa Dozois, Visit St. Pete-Clearwater Film Commissioner. “I’m incredibly pleased knowing that nearly 14 million viewers were able to see how beautiful and fun our destination is as a place to visit, but more importantly, as an area with all of the resources needed to produce a project of this caliber.”

A major network success in Treasure Island

Hosted by popular carpenter, craftsman and design expert Ty Pennington (Battle on the Beach), the new season of Rock the Block featured four returning teams battling for redemption as they competed to add the most value to waterfront homes in Treasure Island, Florida.

HGTV breaks down the stakes of this season: The pressure was at an all-time high as the HGTV powerhouse duos faced-off in an epic renovation showdown to settle old scores and achieve victory, including bragging rights and a street named in their honor. Participating network stars this season included: Bryan and Sarah Baeumler (Battle on the Beach); Keith Bynum and Evan Thomas (Bargain Block); Lyndsay Lamb and Leslie Davis(Unsellable Houses); and Page Turner and Mitch Glew (Fix My Flip).