New Vintage Market ‘Pageboy’ to Open Doors in St. Pete This August

New Vintage Market ‘Pageboy’ to Open Doors in St. Pete This August

St. Pete’s newest vintage market and apothecary, the colorful and eclectic Pageboy is opening in DTSP at the end of August.

A new vintage market and apothecary is coming to downtown St. Pete this month. “Pageboy” is targeting the end of August to officially open its doors. Located at 460 Third St N, the concept will feature a rotating display of repurposed colorful antiques and small batch handmade goods, as well as bath and body care, candles, artwork and cards.


Going BTS with Pageboy in St. Pete

Pageboy is being opened by partners David Kafer and Jason Hall whose past endeavors include a successful “vintage living room” style boutique, Paramour Bungalow, the duo ran for five years outside of Chicago.

It was Kafer’s experience in his youth, learning from his father how to restore antiques, that first lit the spark of passion for operating a vintage market. Growing up, the family’s three-story barn was filled with antique furniture and Kafer says it was in those days that his dad taught him “how to bring old pieces back to life.

Followers of Pageboy on facebook and instagram (@PageboyStPt) can actually find regular behind-the-scenes looks at some of the restorations as the owners showcase the processes of sanding, painting and revitalizing old pieces.

Perhaps more than anything, the duos fascination with and appreciation for color becomes clearer upon a perusal of those posts. That passion is expected to show through in the pieces found in the regularly rotating lineup.

700 square feet of vibrant, vintage fun

“Orange, to us, is just pure JOY!” one recent post about a restored table begins. “If something is orange and has a bit of wear/tear/life (aka rust) on it – count us in.”


The 700 square foot space will add a pop of color to the corner of Third Street and Fifth Avenue, and not just inside but out, too. Pageboy is planning to paint their own mural outside, a rite of passage for any business in the Burg.

That color and creativity that St. Pete is known for – as well as an appreciation for the unique and antique – is what helped the pair decide that the Sunshine City was the place for them, and for Pageboy.

“St. Pete is a mix between Key West and Brooklyn,” the duo said in a release. “We can do our own thing here.”

What to read next: 

Crunch Fitness opening massive gym in St. Petersburg

‘Burg Built: Katie O’Beirne makes St. Pete sweeter with Katie’s Fine Cookies

Vegan Deli opening this summer on Park Boulevard


Enchant Christmas returns to Tropicana Field this November

Subscribe Now

Don’t miss out on All Things Good in the Burg 👉

Stay connected to All Things Good in the Burg by subscribing today.

Recent Stories