Sustainable Fashion: Truffula Eco Boutique

Outside a purple eco-friendly boutique

Full disclosure: I love to shop. Fortunately, if I’m going to give in to my vice, St. Pete has made it pretty easy to feel good about a splurge. An eco-boutique, Truffula, offers jewelry, footwear, handbags, sunglasses, furniture, and clothing, all with an earth-friendly story.

The apparel you’ll find in the shop is all made with organic cotton, hemp, and/or bamboo. Truffula also features wallets made from banana leaves, vegan handbags, bamboo toilet paper and reef-safe sunscreen.

Shoppers can also browse an extensive art selection that includes blown glass and pottery, handmade by artists who use methane gas from an old landfill to fire their kilns.

Located at 2935 Central Avenue, Truffula is a bit of a hidden fashion gem. If you’re curious about the name, it’s the name of the gorgeous trees in Dr. Seuss’s The Lorax. According to owner Jeff Schorr, who also owns Craftsman House Gallery, apparel is the number two polluter of oceans.

The equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second, according to the U.N. Environment Programme. The organization also notes that It takes about 2,000 gallons of water to produce a pair of jeans. That’s more than enough for one person to drink eight cups per day for 10 years.

Textile dyeing is the world’s second-largest polluter of water, since the water leftover from the dyeing process is often dumped into ditches, streams, or rivers, according to a report by the New York Times.

The products for sale at Truffula run counter to this, and hope to curb our tendency for fast fashion.

If you’re looking to be a bit kinder to planet Earth in 2020, I recommend you pay this locally-owned business a visit the next time you’re looking for a new outfit.

Need more eco-friendly inspiration? Consider shopping at The Refillery, a zero-waste BYO container shop in the Sunshine City.


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Written by Andrew Harlan

Andrew Harlan

Andrew Harlan is the Editor of Follow him on Twitter @harlanyoungII and Instagram @harlanyoung. Send tips and potential stories to