Bucking the nationwide event going standard, mortgage magnate and lover of the ‘Burg Bill Edwards has announced that, as of today, The Mahaffey Theater will no longer charge fees along with ticket purchases.

That means when you buy tickets to any show at The Mahaffey Theater, the ticket price you see is the price you’ll pay. No convienice fees, no processing fees, no handling fees, no mailing fees… nada. The effort will save consumers approximately $9 per ticket.

Why the change? According to Mr. Edwards, “I subscribe to truth in advertising and full disclosure. The advertised price should be what the community pays.”

Visit TheMahaffey.com for upcoming show and event schedules.

Mahaffey Theater Press Release

MAHAFFEY THEATER ELIMINATES TICKETING SURCHARGES
St. Petersburg, Fla. (Jan. 31, 2013) – Beginning this Friday, Feb. 1, fans will notice a  significant change when purchasing tickets for all Mahaffey Theater events. The change is a result of a ground-breaking decision to eliminate all ticketing fees.

The Mahaffey Theater is the first performing arts center of its size in West-Central Florida to adopt the “No Ticketing Surcharge” policy. The universal standard in the live event industry is to apply additional fees, such as processing, handling, convenience and mailing fees on top of the advertised price of an event ticket.

“At the Mahaffey Theater, there will be no added ticketing charges!” said Bill Edwards, CEO of Big3 Entertainment. “I subscribe to truth in advertising and full disclosure. The advertised price should be what the community pays.”

Big3 Entertainment has operated the Mahaffey Theater for the City of St. Petersburg since Sept. 1, 2011. During the past 16 months, Edwards and his senior management have reviewed the ticket-purchasing patterns and listened to community feedback on programming and ticket pricing.

“We value our St. Petersburg community and strive to make quality live entertainment and the performing arts more accessible and affordable,” Edwards added. As of Feb. 1, the advertised price is the final price the consumer pays when purchasing a ticket directly from The Mahaffey Theater.

Tickets for Mahaffey Theater events may be purchased online at TheMahaffey.com, or charged by phone at 727.893.7832. Tickets may also be purchased at the Mahaffey Theater Box Office. Current Box Office hours are: Monday- Saturday, 9:30 a.m. to 5:30 p.m., Sunday, 11:30 a.m. to 5:30 p.m., and day of, at least 90 minutes prior to any publicly-ticketed event.