St. Pete Beach resilience: Grove Surf + Coffee hosts big pop-up sale this weekend

a group of people pose in front of a coffee shop
Grove Surf + Coffee owners Lindsey and Peter Gottschling in front of Grove Surf Cafe, the sister concept to the original surf shop on Indian Rocks Beach

After enduring significant damage from Hurricanes Helene and Milton, Grove Surf + Coffee (7370 Gulf Blvd) is ready to bring some much-needed sunshine to St. Pete Beach with a special pop-up sale this Saturday, December 7, from 11 a.m. to 5 p.m. It’s a chance to support this beloved local gem while scoring amazing deals on clothing, accessories, and more.

For months, the Grove Surf + Coffee team has worked tirelessly to rebuild after the storms devastated their St. Pete Beach location. Beyond restoring their shop, they’ve become a beacon of recovery and connection for the community.

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Support a locally-owned gem on the beach

This Saturday’s pop-up sale is more than just a shopping event—it’s a celebration of resilience and the power of community. As the owners shared in a heartfelt post: “We’ve missed you all ✨ Come see us this Saturday out front of the shop from 11am-5pm! We’ll have tons of discounted clothing, accessories, and jewelry ready to shop! Plus, bottled iced lattes and Grove merch. We can’t wait to see you 💚”

The sale will feature everything from limited-edition hurricane-themed tees to seasonal arrivals like fall bikinis, jewelry, and accessories. And, of course, you’ll find the pre-hurricane inventory at deep discounts. It’s the perfect opportunity to stock up on stylish surf-inspired gear while supporting a locally-owned business that’s been a cornerstone of the St. Pete Beach community.

A taste of Grove’s fantastic iced lattes

While you browse, enjoy one of Grove Surf + Coffee’s popular bottled iced lattes, available onsite during the sale. Whether you’re shopping for a gift, treating yourself, or simply enjoying the beach vibe, this event is set to be a festive and heartwarming celebration.

Can’t make it to the event? No worries. You can always visit their sister café, Grove Surf Café, on Indian Rocks Beach (1309 Gulf Blvd) for a taste of the same great vibe.

Support ongoing hurricane recovery in Pinellas County

Whether you’re looking for deals, a gift, or just a good reason to show up for a business that embodies the spirit of St. Pete Beach, head to Grove Surf + Coffee this Saturday. Let’s support their journey of recovery and keep the community spirit thriving.

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