Bolay Fresh Bold Kitchen plans new locations in St. Pete and Brandon

interior rendering of a counter service restaurant with blue walls
smith and associates

Bolay Fresh Bold Kitchen, the dynamic build your own ‘Bol’ concept from South Florida, will officially debut in the Tampa Bay market with the opening of their Brandon location on Thursday, May 13, with another location in St. Pete set to debut later in 2021.

The concept was created by Chris Gannon, son of Outback Steakhouse Founder Tim Gannon. Diners will enjoy a bountiful selection of healthy plants, and proteins at the build your own bowl restaurant. Bolay Fresh Bold Kitchen represents the matrimony between fast-casual and health-centric.

The new Brandon spot will be Bolay Fresh’s 18th location in less than five years — and the St. Pete location is set to be unveiled this September.

Giving out $15,000 worth of free bowls 

Brandon’s Grand Opening Celebration will feature an assortment of surprises, scavenger hunts, swag giveaways and even $15,000 worth of complimentary ‘Bols’ given out over the celebratory weekend.

The chef-inspired menu includes ample gluten-free, vegan, and vegetarian options.

The assortment of bases includes forbidden black rice and cilantro noodles, topped with veggies featuring options such as ginger broccoli, herb roasted potatoes and balsamic mushrooms.

Featured proteins include steak au jus, savory miso glazed tofu and spicy Thai shrimp for a bit of heat.

Each ‘bol’ is finished with add-ons such as fresh cilantro and parmesan cheese followed by signature sauces such as creamy garlic and herb, cilantro pesto and spicy Thai sauce.

Guests can also find juices, teas, agua frescas and desserts to complement their meal.

Catering to contemporary diner needs

“I’m extremely grateful for the opportunity to introduce our fresh, bold flavors to the Tampa Bay Area, starting first here in Brandon,” said Guillermo Novoa, operating partner of the newest Bolay Fresh Bold Kitchen. “At Bolay, we don’t want to just be another restaurant on the block. Our goal is to become a hub for inspiration, personal growth and development; encouraging our team and guests within the local community to be the best versions of themselves. I personally love how eating at Bolay makes me feel and I can’t wait to share that passion with our guests.”

The Brandon location will span 2,600 square feet and will offer both indoor and outdoor patio seating for nearly 70 guests. Dine-in, curbside pickup and direct delivery will be available to best suit how every guest would like to enjoy their favorite bol, along with catering and Family Meal options.

Details on soft and grand opening festivities 

Across Grand Opening week from May 11 to May 16, a wide variety of opportunities will be available for all guests. Soft openings on Tuesday and Wednesday, at select times, will offer free small ‘Bols’ with a social media check in, on Thursday, Friday and Saturday the first 100 Guests in line will receive six (6) complimentary ‘Bol’ vouchers worth $50 total with the purchase of 8.49 or more, and kids can eat free all day on Sunday with the purchase of a ‘Bol’. On Saturday after the official grand opening at 11:00 am, there will be a scavenger hunt around Tampa Bay with clues shared on the official @Bolay Instagram page where guests can hunt for lucky pineapples with a certificate awarding a catering package for 10, worth $125. For those who simply can’t wait to taste the bold flavors of Bolay, a pop-up sample site will be hosted April 24 from 12:00 – 2:00 PM in front of the restaurant. All Grand Opening details can be found here.

“We have had our eye on the Tampa Bay market for the last three years, and right now felt like the perfect time to jump in,” said Chris Gannon, CEO and Co-founder of Bolay Fresh Bold Kitchen. “To me, this feels like somewhat of a homecoming, a full circle moment. My father Tim created Outback Steakhouse in this town and to bring my very own concept to the region is a great source of pride for me. Brandon and St. Pete are exciting areas to begin our journey here on the Gulf Coast, and I can’t wait to see where else we can grow.”

Visit the Brandon location once open at 1544 w Brandon Blvd.

The official address for the St. Pete location will be unveiled at a later date.

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Written by Andrew Harlan

Andrew Harlan is the Editor of Follow him on Twitter @harlanyoungII and Instagram @harlanyoung. Send tips and potential stories to