The Royal, a new boutique development, brings smart house tech to St. Pete

The Royal, a new boutique development, brings smart house tech to St. Pete

The Royal, a 13-unit boutique development located at 545 4th Ave S in St. Petersburg, broke ground a year ago with the distinction of being developed by one of Florida’s few Certified B Corporations, Salt Palm Development.

What is a Certified B Corporation? A Certified B Corp is a type of for-profit business that balances purpose and profit. B Corps meet particularly high standards for social and environmental performance and in addition to those efforts, Salt Palm invests a portion of profits back into the community.


Construction to finish in early 2022

Construction on the development has resumed with a completion date set for the first quarter of 2022. The Royal reflects the desire for buyers who want their home to embody their own personal principles of being progressive and community-minded citizens.

The Royal is a true architectural marvel in the heart of Downtown St. Pete designed for style and function.

How The Royal goes green

The development will include eco-friendly features like LED lighting, reflective roof materials, and drought-tolerant landscaping. Masonry construction with granite, quartz, and other fine finishes ensure luxury and longevity, and standard options such as built-in closet systems, stainless steel appliances, and 10-foot ceilings are part of the design throughout the appealing floor plans.


“Our goal has always been to bring to market a sleek luxury offering that is eco-friendly and modern. Homebuyers today have high standards in design and love the idea of a spacious home that has a highly sustainable footprint,” says Jared Meyers, Co-founder and Chairman of Salt Palm Development.

Home automation technology implemented 

Efficiency is key to the design, with intelligent lighting, heating, and cooling features. The Royal features cutting-edge home automation technology from Sonos, Nest, Lutron,, and more. Each home includes a spacious rooftop covered lanai and open deck, allowing residents to enjoy outdoor living. The townhomes are spacious and feature a private entrance, commercial-grade, floor-to-ceiling impact-rated windows, custom floating stairs encased in seamless glass, an elevator that stops on all levels, a private 3rd-floor master suite w/loft, an attached two-car garage, and are completely solar-ready with native landscaping.

The Royal will be located at 545 4th Avenue South. With 13 units, residences at The Royal will range between 1,650 and 3,100 square feet with prices starting in the mid $500’s and up to $1.35 million.

Feel good about the company you do business with

Smith & Associates Real Estate listing agent, Jacki Fabrizio, says the property has been appealing to her community-conscious clients from all over the country.

“With the developers’ unique perspective and commitment to sustainability, these homes are unlike any other offering in Downtown St. Pete. Across every industry, we are seeing that consumers want to feel good about the companies they do business with. Our buyers are no different and are eager to own a home where such care and attention has been given to the community they live” says Fabrizio.

Salt Palm is Florida’s 1st and only Certified B Corp developer that has committed 1% of its revenues to environmental causes and at least 50% of its profits to the betterment of St Pete & Florida. For more information on The Royal, visit


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