Eat up, y’all! Pepper Lunch, the Japanese-born experiential fast-casual concept, has announced it has signed its second development agreement for North America since announcing the company’s investment in domestic expansion earlier in 2023. The restaurant has set its sights on Florida and will open in Pinellas Park sometime next year. An official location is still TBA.

The Majestic Restaurant Group has signed on to develop 10 units over the next five years in and around the Tampa Bay, Orlando and Gainesville markets. Specific concepts the group has brought to life include nearly a dozen sushi, poke and dumpling restaurants including the acclaimed Zukku Sushi, which has multiple locations in Tampa, reinforcing the group’s market insight.

Japanese sensation plans major expansion in Florida

“Growing up in Indonesia, I have familiarity and admiration for Pepper Lunch,”  said managing partner, Ferdian Jap. “The opportunity to bring Pepper Lunch to our home location in Tampa, Orlando, and Gainesville is exciting as it fulfills Majestic Restaurant Group’s mission to expand Asian focused concepts.”

The restaurant offers affordable teppanyaki-style concept that presents the novel menu of sizzling Steaks, Curry Rice, Teriyaki and Pasta based dishes, and don’t forget the signature Pepper Rice on the brand’s patented hot iron plate.

Pepper Lunch adds a new sizzle

“Pepper Lunch’s service and guest experience are unique and special, and the food is authentic, yet approachable,” said Pepper Lunch CEO, Troy Hooper. “We’re thrilled to continue our domestic franchise expansion by partnering with industry veterans who understand the gameplan which leads to success.”

Keep up with Pepper Lunch on Instagram.