A new Nike ad is being lauded for its message and for its extraordinary editing. This is the third installment in the “You Can’t Stop Us” series, and the new ad coincides with the launch of the new NBA season.
“Narrated by Megan Rapinoe, the spot celebrates sport as a source of inspiration,” Nike wrote in a release on its website. “Its action shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to another.”
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https://www.youtube.com/watch?v=WA4dDs0T7sM&feature=emb_title
The Nike team searched through 4,000 pieces of footage to create the side-by-side montage.
“Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better,” says Rapinoe. “We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energized by this moment and not let up. I believe it’s everybody’s responsibility to advocate for change.”
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At around the 40-second mark you can spot Tampa Bay Rays player Oswaldo Arcia snapping his bat during a game in July of 2016.
Learn more about the campaign here.
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