Downtown’s ‘Sunrise Sale’ pajama party returns this Thursday

Downtown’s ‘Sunrise Sale’ pajama party returns this Thursday

A shopper in pajamas at Sunrise Sale
Photo courtesy Downtown Business Association

It’s one of St. Pete’s biggest shopping events, and it’s definitely the earliest. The 49th-Annual Sunrise Sale is back in the Burg on Thursday, July 21, beginning at 6:43 am.

Hosted by the Downtown Business Association, the blockbuster summer sale has been featured in the New York Times and is often referred to as “St. Petersburg’s Largest Pajama Party.” The event was originally created as a way to support local businesses during the slow summer months, and has since grown into a onesie-filled spectacle of sales and showcases.


Beginning at 6:43 a.m. and continuing throughout the day, dozens of downtown shops and businesses will open early as they offer doorbuster sales and specials to early shoppers. The annual event sees downtown filled at dawn with yellow flags (that’s how you know where to go), bright balloons, and eager shoppers.

Find great deals and big breakfasts at Sunrise Sale

It’s like Black Friday, but on Thursday in the Sunshine City. Shoppers are encouraged to wear their pajamas, and several participating businesses even offer additional specials and giveaways for those dressing for the occasion. And as it comes at breakfast and coffee time, many of the area restaurants will be open for Sunrise Sale specials, as well.

Maps will be provided at participating businesses, and more information on the free annual event can be found here.

“We truly need to support our local merchants who have invested in our community during these extraordinary couple of years. It is also their way of saying THANK YOU with exceptional discounts for your support,” said DBA President Jose Martinez. “The event was originally created to boost sales in the slow summer months and in many a case plays a pivotal role in the merchants’ ability to keep their doors open.”

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