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Today, Sundial St. Petersburg announced that iconic American resort wear brand, Lilly Pulitzer, will be bringing a seasonal location to the downtown St. Petersburg retail and entertainment complex. The brand is expected to settle into Sundial for six months, starting in the fourth quarter of 2018.

“With world famous beaches, record numbers of visitors and locals who enjoy a perpetual sun and fun lifestyle, Sundial is a great location for Lilly Pulitzer,” said center owner Bill Edwards. “We’re looking forward to the store’s arrival later this year, just in time to kick off our holiday celebration.”

The story of how Lilly Pulitzer found inspiration for her business fits perfectly with the Sunshine City. With a family in the citrus business, Lilly opened a fruit juice stand on Via Mizner in Palm Beach where squeezing juice made a mess of her clothes. Seeking to camouflage the stains, she designed a sleeveless cotton dress with bright, colorful printed patterns, which customers just happened to love! So much so, she ended up selling more clothes than juice, and thus the Lilly Pulitzer clothing brand was born. Today the brand maintains 62 locations across the US and has been highly sought after for collaborations with other leading multichannel retailers including Target and Pottery Barn.

The colorful, bold, and chic women’s clothing shop with a passion for prints will take over the current location of the Tampa Bay Rowdies team store on the first floor, which will remain at Sundial in a new location.