Sundial St. Pete Welcomes Lilly Pulitzer Seasonal Store

Please be advised that I Love the Burg has combined both the daily and weekend email into one. This means all subscribers will start receiving a daily summary of content published to ilovetheburg.com. If you are subscribed to either list, you may opt out in the footer of the email. Thank you.

Today, Sundial St. Petersburg announced that iconic American resort wear brand, Lilly Pulitzer, will be bringing a seasonal location to the downtown St. Petersburg retail and entertainment complex. The brand is expected to settle into Sundial for six months, starting in the fourth quarter of 2018.

“With world famous beaches, record numbers of visitors and locals who enjoy a perpetual sun and fun lifestyle, Sundial is a great location for Lilly Pulitzer,” said center owner Bill Edwards. “We’re looking forward to the store’s arrival later this year, just in time to kick off our holiday celebration.”

The story of how Lilly Pulitzer found inspiration for her business fits perfectly with the Sunshine City. With a family in the citrus business, Lilly opened a fruit juice stand on Via Mizner in Palm Beach where squeezing juice made a mess of her clothes. Seeking to camouflage the stains, she designed a sleeveless cotton dress with bright, colorful printed patterns, which customers just happened to love! So much so, she ended up selling more clothes than juice, and thus the Lilly Pulitzer clothing brand was born. Today the brand maintains 62 locations across the US and has been highly sought after for collaborations with other leading multichannel retailers including Target and Pottery Barn.

The colorful, bold, and chic women’s clothing shop with a passion for prints will take over the current location of the Tampa Bay Rowdies team store on the first floor, which will remain at Sundial in a new location.

Stay tuned to Sundial on Facebook and Instagram for announcements of opening date.
Sundial St. Pete is located at 153 2nd Ave. N.

Written by Dex Fabian

Dex Fabian is the co-founder of I Love the Burg and That's So Tampa. A graphic designer by trade, Dex has been witness to Tampa Bay's explosion to become one of the hottest regions in the nation. In 2009, he helped develop the brand for I Love the Burg and in 2014 developed the branding for That's So Tampa and has been a regular contributor to both ever since.