Reno’s Surf Shop has been a fixture in St. Petersburg since 1982. My first experience of this venerable Sunshine City shop came when I was walking down 4th Street North. While I was walking down the sidewalk toward the then Cali Tacos To Go, and in my periphery I saw someone in full lifeguard gear sitting on a tall chair surveying the pedestrian and vehicle traffic on the habitually busy stretch. That prompted me to head inside the mysterious shop.

The local surf shop, owned and operated by Jon LaBudde, is filled with paddle boards, surf boards, trendy surf and skate clothes, and one of the largest selection of sandals in the entire region. Bathing suits are available in abundance, as are sunglasses, hats, and basically everything you could ever need to enjoy the greatest beach day of your life.

Reno Surf Shop first opened in 1982

This 3,000-square-foot shop is all about celebrating the Florida lifestyle. Even through a pandemic, La Budde and his local staff found a way to serve those living in the Sunshine City who wanted to continue enjoying the surf and the sand.

Reno Beach Surf Shop is covered from floor to ceiling in t-shirts, bathing suits, and some the best brands for kids and adults. But if you’re in the mood for something more active, not only does Reno Beach offer surf boards, it has a selection of longboards and skateboards, and fat tire bikes.

Jon LaBudde was born and raised right here in St. Pete

Jon La Budde has St. Pete in his blood, and he has spent the better of his life reinvesting in his hometown. The prolific real estate developer has helped bring myriad businesses not only to downtown St. Petersburg, but across the city.

In addition to owning Reno Beach Surf Shop, LaBudde is also a partner at Big Catch at Salt Creek. LaBudde is also an investor in Jannus Live, and continues to work exhaustively to uplift and invigorate the small business scene here in the ‘Burg.

You can see the latest offerings available at Reno Beach Surf Shop on their Facebook and Instagram. Reno Beach Surf Shop is open Mon-Sat from 10-6, and Sunday from 11-4.

See what’s cooking at The Big Catch at Salt Creek on their website, Facebook and Instagram.

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