Farmers and food banks alike are in dire need of assistance right now. The Lakeland-based grocery giant Publix is looking to help both with a new initiative. One April 22 Publix officials announced that the store would purchase fresh produce and milk to assist farmers impacted by the coronavirus pandemic.

Publix will donate these products directly to Feeding America member food banks in its operating area. The initiative will support Florida produce farmers, southeastern dairy farmers and the growing number of families looking to Feeding America for fresh fruits, vegetables and milk during the coronavirus pandemic. Kicking off April 22, the initiative is expected to run for several weeks.

These donations will help feed thousands of families 

More than 150,000 pounds of produce, 43,500 gallons of milk to be donated to Feeding America food banks during the first week of the initiative

“As a food retailer, we have the unique opportunity to bridge the gap between the needs of families and farmers impacted by the coronavirus pandemic,” said Publix CEO Todd Jones. “In this time of uncertainty, we are grateful to be able to help Florida’s produce farmers, southeastern dairies and families in our communities.”

According to Feeding America, an estimated 17.1 million additional people will experience food insecurity due to school closures and rising unemployment during the pandemic.

Publix helps cut down on food waste 

“As we respond to the coronavirus pandemic, Publix understands that more families are turning to us to help put food, especially fresh produce and milk, on their tables,” said Feeding South Florida President & CEO Paco Velez. “We’re grateful to Publix for not only supporting growers, but also for their years of support of Feeding South Florida.”

With numerous reports of farmers discarding produce and milk that isn’t being sold — mostly as a result of school, restaurant and hotel closures — Publix hopes to address the needs of both the farming community and its local partner food banks through this initiative.

New guidelines ensure safety of employees and customers

Publix has launched several guidelines to further protect employees and customers at its stores across the country. This includes allowing employees to wear masks and gloves, installing plexiglass at cash registers, and making aisles one way to further encourage social distancing.

We want to extend a huge thank you to all working at Publix Markets across the region. This includes cashiers, those who stock the shelves, the truck drivers delivering essentials to the stores daily, and the myriad delivery drivers bringing groceries to homes.