Famous Ybor City bakery, La Segunda, opening in St. Pete

rendering inside a grab and go bakery
smith and associates

La Segunda Bakery & Café, the legendary family-owned business, will bring a taste of Ybor City to St. Petersburg with the opening of its third location at 2436 4th Street North on the corner of 25th Avenue and 4th Street.  

Our friends over at That’s So Tampa have celebrated this local gem, and made us crave those guava pastries. We highly recommend you savor the famous scachatta when you visit.

Located in the Holiday Plaza, the new 1,820-square-foot location will focus on grab-and-go orders, delivery and catering, with indoor seating for approximately 40, and an outdoor, pet-friendly patio that will also accommodate 40 seats. In addition to motor vehicle parking, there will also be ample bicycle racks at the location.

large pastry covered in red sauce and cheese at La Segunda
Slice of scachatta at La Segunda

La Segunda is famous for its Cuban bread

“We really love this area of St. Petersburg for its walkability and mix of residential and office space,” said Copeland More, fourth generation owner. “We often have visitors from St. Petersburg at our two Tampa locations, so we’re very excited to continue our expansion efforts across the bay and bring a little bit of Ybor to the Sunshine City.”

La Segunda is known for its authentic, made from scratch recipes which have been a staple of the business for 106 years. The St. Pete location will offer many of the same menu items as its Tampa locations, including made to order Cuban sandwiches, salads, scacciata, guava and cheese turnovers, quesitos, Italian cookies, flan and other delicious favorites. La Segunda Bakery & Café will also brew Ybor-based Naviera brand coffee. 

As the largest producer of Cuban bread in the world, guests will also be able to pick up freshly baked loaves of Cuban bread with La Segunda’s signature palmetto leaf on top. 

a guava filled pastry being pulled apart
Guava pastelito at La Segunda

Bringing Ybor City vibes to St. Petersburg

The uniquely decorated interior will reflect La Segunda’s Ybor City roots. Red brick accent walls represent many of the neighborhood’s buildings. Custom made iron work accents, similar to the Spanish and Italian architecture of Tampa’s 7th Avenue, will grace areas of the café and were designed by Tampa-based Vasquez Custom Metals. The historic five-globe street lights of Ybor City will be re-interpreted through globe-shaped pendant lighting and mounted lamps throughout the café.

A late fall 2021 opening is expected. 

The original La Segunda Central Bakery is located in Ybor City, while its second Bakery & Café location opened on Kennedy Boulevard in South Tampa in 2018. The St. Petersburg location is expected to be open 6:30 a.m. to 3 p.m. seven days a week. 

For more information, visit www.lasegundabakery.com and follow us on Facebook www.facebook.com/LaSegundaBakery and on Twitter and Instagram at @LaSegundaBakery. 

Rendering by Ginger Shaw

Written by Andrew Harlan

Andrew Harlan is the Editor of ilovetheburg.com. Follow him on Twitter @harlanyoungII and Instagram @harlanyoung. Send tips and potential stories to info@ilovetheburg.com.