Cult favorite ‘Baked in the Burg’ expands wholesale, special event orders of baked treats

Cult favorite ‘Baked in the Burg’ expands wholesale, special event orders of baked treats

A platter of deep dish cookies

Some of St. Pete’s best baked goods are coming soon to a store near you. That is, if they aren’t already there.

Cult favorite Baked in the Burg, known for their fabulous cakes and delectable deep dish cookies, has boomed since opening up as a brick and mortar. In fact, the demand for wholesale and special orders of their popular treats has grown so much that ownership has had to shut down the storefront part of the operation to keep up with all the orders.

But don’t worry – if you’d like to stop by the bakery in person, you can still DM Baked in the Burg or contact them through their website to set up a visit. They’ll be there baking away, anyway. And to help satisfy St. Pete’s sweet tooth, owners are planning to start doing pop-ups a couple times per month.

Meanwhile, the success story continues for the bakery that started out as two separate businesses operating out of The EDGE Collective. After Burg Cookie Co and Maddie’s Cakes joined forces to open Baked in the Burg, their concept quickly took off. While they may be most visible at markets and other stores, custom creations have become some of their hottest tickets, as they prepare special orders for bridal showers, bachelorette parties, weddings, baby showers, corporate events and more.

Find Baked in the Burg treats throughout Tampa Bay

In addition to regular appearances at markets throughout the area (catch them at the St. Pete Spring Markey this Saturday, May 7, and at the Corey Avenue Market on May 22), treats and goodies from Baked in the Burg can be found all over town, and up and down the beaches, too.

Here in town, you’ll find their pastries and cookies on the menu at places like Pineapple Espresso, Dirty Laundry, Sip Shop Hooray, and Speakeasy on Central. In the mood for something sweet after a day on the beach? Check in at The Helm on St. Pete Beach, Bella Vino in Belleair Bluffs and Pajano’s Pizza and Subs at Indian Rocks Beach. Still hungry? Find Baked in the Burg at Speakeasy Kava in Largo, The Tides in Safety Harbor, and many more.

A deep dish cookie and a cake

Baked in the Burg arose from surprise pairing

Baked in the Burg is a joint venture between Ashlea O’Connor and Maddie Blake, after the co-owners combined their two businesses into one. Maddie’s Cakes and Burg Cookie Co. were both operating out of The EDGE Collective, a food hall-esque incubator for local artisans, and after just a few weeks of working next to each other, they decided they should go for it together.

And just as much as Baked in the Burg is a St. Pete success story, it’s also a pandemic success story. While O’Connor has been baking in St. Pete for years (local dog owners will fondly recall her dog treat food truck), Blake just broke onto the scene in 202. Just like many of us who were bored while stuck at home during the lockdown phase, Maddie decided to pick up a new hobby. But unlike those who now have cabinets full of unused sourdough starter, Maddie’s hobby actually worked out. In fact, it really worked out.

As Blake dove into baking professionally, she realized it was her undiscovered talent. And as she explored the world of baked goods, she quite naturally came across O’Connor’s business the EDGE Collective, Burg Cookie Company. After Blake showed up one day and bought one of every single cookie Ashley had available, the two made a connection.

Shortly after, O’Connor began buying Blake’s brownies wholesale, and before long she just said hey, why don’t you come set up shop with me here?

Fast forward to October 2021, and Baked in the Burg was open for business, giving both of them the space and opportunity they had been dreaming of. And now, their creations can be found everywhere at stores and events throughout Tampa Bay.

“When we tell people that story, it’s like, that was so nuts,” Blake said. “But it’s worked out so well.”

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